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Children have always been a big part of the vision of Seaside. In the early years, many of the people that worked in Seaside or lived nearby had small children that formed a playgroup. These kids were seen daily around town playing in the amphitheater, parading to the beach, buying treats at Modica Market, or gathering to hear the Story Teller. This original group made friends each year with the summer visiting kids. Camp Seaside was eventually formed to give the kids organized activities during the summer. The idea of creating a store just for kids was a perfect addition to the budding retail shops opening in Seaside.

Today The SEASIDE® Style | Kids (formally known as 4 Kids) is the headquarters for the young and young-at-heart. Taking direction from its big sister store, The SEASIDE® Style | Beach, Kids offers the SEASIDE® logo t-shirt for children in the same wonderful shades of its coastal surroundings. The Kids collection of fun beach fashion features original graphic tees designed exclusively for SEASIDE®, swim trunks for boys, sensible rash guards, bold graphic dresses, and adorable bikinis for girls. To complete the perfect beach wardrobe, the collection includes sunglasses, bucket hats, sunscreen and fun necklaces. In addition to the cutest clothing on the coast, Kids offers the perfect toys for the beach, travel, and rainy days.

The SEASIDE® Style | Kids is also the home for a wide assortment of Bud logo items. Remember this is where “Kids Rule and Dogs Drool!” Visit the store (directly across from Amavida) in Seaside or contact us at